Vision & Mission

An agriculturalist at heart, our Chairman Late Mr P.J.Mathew had a vision to bring quality prepared foods into the homes of the pravasees. He revolutionized the food industry by introducing a food concept that was way ahead of his times – frozen prepared food. Twenty years ago, who would have thought about the marked changes that have come in people’s lifestyle and eating habits, that are prevalent today? Our Chairman foresaw it then and introduced a line of quality prepared foods – frozen, to ensure longer shelf life – that was tasty, convenient and reliable in quality. The response to this product line was so tremendous and the desire to bring out more and more products continued. Over the years, our Chairman and the Directors have been the force behind the R&D team bringing out more and more quality products, a perfect blend of traditional taste and convenience.

Our Chairman’s guiding spirit is a constant motivation to fulfill his vision of being able to give his customers world over a wider range of quality hygienically prepared products – easy, convenient to prepare, traditional in taste and flavor, evoking nostalgia about one’s roots, one’s homeland and its food.